This is understood in economics. It validates the discipline.
But that entails the need to agree on what constitutes a measurement. Without measurement, no price. Measurement, in turn, always depends implicitly upon a model of the agent. Cognitivist models come in many flavors. But each of these has economic consequences; various models of rationality; various accounts of the Perception-Cognition-Action arc. The assumptions of each of these accounts are used to validate a host of measurements.