This is understood in economics.  It validates the discipline.

But that entails the need to agree on what constitutes a measurement.  Without measurement, no price.  Measurement, in turn, always depends implicitly upon a model of the agent.  Cognitivist models come in many flavors.  But each of these has economic consequences; various models of rationality; various accounts of the Perception-Cognition-Action arc.  The assumptions of each of these accounts are used to validate a host of measurements.