I have long contended that many of the difficulties we have of accommodating experience appropriately within our account of the world stem from difficulties associated with the use of personal pronouns. The use of words such as “I” and”we” and “you” is fraught with metaphysical dangers. C. O. Evans, in “The Subject of Consciousness” is good on this point (see The Experiential Self, p. 174ff). For example, he distinguishes between what he calls a “self-approach” and a “persons-approach”. The latter comes with all sorts of baggage and expectations about continuity through time.
“At the level of ordinary langauge, statements about unprojected consciousness if understood as statements about persons become paradoxical. The reason for this quite clearly has to do with the fact that the conceptual scheme we use presupposes that we are talking about persons, as distinct from subjects of states of consciousness – where it is characteristic of our talk about persons that we are concerned with questions of identification.”