What words are, are reproducible structures that induce coordinated behavior: behavior that is similar across many individuals.  Click here.  And a thousand people click.  The imperative is the centre of language, but imperatives have become very subtle of late.  The little affordances we build ourselves to better negotiate our collective information space, they nudge our behavior, they induce therewith coordination in the strict sense.  A direct yoking together of behaviors.  Seen thus, the privileged point of view is not the subjective “I”, but the collective “we”.