Here’s a remarkably prescient article from 1997 (!) which identifies an emerging attention economy.  It predates blogs, comments, youTube, MySpace, and it predicts all of them!  It could only ever have seen rudimentary but lively bulletin boards and the like, which was a much smaller community.  Its all about how we are rubbing our P-world concepts off each other, but he describes it as a channelling of attention.  Remember my claim that we will soon pay to be watched?  Bang on.  And that it’s ‘recognition’ and not merely being seen, perhaps too.  He sees more than me here, but its a damned good read.