Alternately derided and extalled, popular culture is extremely important in figuring out who we are. With the relatively recent advent of rampant commercialism, commerce is driven by our commonalities. Markets can be used as tracers to identify parts of the denominator. A collective consciousness, which might make sense if the consciousness word made sense, or ,better, pattern emergence at the collective mind level is happening. and it finds expression in pop. markets instruct us about who we collectively are. its a low pass filter for humanity.

The sampling culture, or mashup theme, fits here, as we give birth to monsters whose identity is a group identity. Thats what Docterow and crew are fighting for and what our legal instruments were never meant for. We layer content, bringing ourselves constantly to near simultaneous mulit-mini-orgasms as one source bounces off another. the author is the collective.